{
  "domain": "logonetwork.com",
  "name": "LogoNetwork.com",
  "soul": {
    "mission": "Show the logos and brand identities designed for real domain names, and connect the people who want one with BrandIdentity, where they get a brand of their own.",
    "purpose": "LogoNetwork exists so people searching for a logo network land on a live gallery of real, approved marks instead of a parked page.",
    "value": "A public, logo-first showcase: every approved brand gets a page, every visitor is one click from a brand like it, and every domain on show can take an offer.",
    "voice": {
      "tone": "clear, direct, practical",
      "personality": "a designer showing finished work"
    },
    "goals": {
      "current_phase": "L3",
      "primary_kpis": [
        {
          "metric": "leads_30d",
          "value": 3
        },
        {
          "metric": "traffic_30d",
          "value": 58
        }
      ]
    },
    "hypothesis": {
      "market": "Founders, small businesses and domain buyers browsing logos before they commission or generate one.",
      "offer": "Free to browse; get a brand like any showcased logo on BrandIdentity; make an offer on a showcased domain.",
      "monetization": "Referral signups to BrandIdentity, sponsored Featured spots, and domain leads."
    },
    "values": [
      "clarity",
      "craft",
      "trust",
      "usefulness",
      "accountability"
    ],
    "impact": "2% of this entity's net revenue is allocated to SavingTheWorld.org.",
    "provenance": "site"
  },
  "updated_at": "2026-11-13"
}